What is One District One Product (ODOP) scheme in Madhya Pradesh?

One District One Product (ODOP) Scheme in MP:

• Concept: State initiative aligned with central ODOP to select, brand, and promote one specific unique traditional product per district.
• Key Examples: Maheshwari Sarees (Khargone), Chanderi Sarees (Ashoknagar), Chinnor Rice (Balaghat - GI Tag), Teakwood (Betul), Bell Metal Craft (Datia/Tikamgarh).
• Benefit: Enhances rural economy, exports, local employment, and traditional craftsmanship.